{"title":"Ferment Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eConditioning care before colouring, for softer, smoother, more manageable hair.\u003c\/p\u003e","products":[{"product_id":"nourishing-day-cream","title":"Nourishing Day Cream","description":"\u003cp\u003eThe morning step that hydrates and protects in one layer.\u003cbr\u003eDaily UV, heat, and oxidative stress quietly drive most pigmentation, dullness, and early ageing. This day cream moisturises the skin barrier and shields it with broad-spectrum SPF 30 in one light, non-greasy layer.\u003c\/p\u003e","brand":"PUREBIT","offers":[{"title":"Default Title","offer_id":53785898778987,"sku":null,"price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/files\/13ANourishingDayCream.png?v=1788159452"},{"product_id":"daily-defence-serum","title":"Daily Defence Serum","description":"\u003cp\u003eTargets hair fall at the follicle root.\u003cbr\u003ePeptides, basil-root \u0026amp; turmeric-root help control DHT and support growth.\u003cbr\u003eDaily scalp-balancing serum with probiotic ferments.\u003c\/p\u003e","brand":"PUREBIT","offers":[{"title":"Default Title","offer_id":53802130440555,"sku":null,"price":1349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/files\/15A.DailyDefenceHairSerum-1.png?v=1788571977"},{"product_id":"ferment-oil-serum","title":"Ferment Oil serum","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA lightweight biofermented oil serum enriched with Seabuckthorn, Noni, Squalane and essential fatty acids to deeply nourish and condition the hair. Used before colouring, it helps maintain softness and reduce the dry, rough feel often associated with chemical colour, while improving smoothness, shine and manageability.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PUREBIT","offers":[{"title":"Default Title","offer_id":53802143842667,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/files\/16A.FermentOilSerum.png?v=1788573278"},{"product_id":"pure-blend-serum","title":"Pure Blend Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA lightweight biofermented oil serum designed for daily smoothing and post-chemical-treatment care. While colouring, straightening and other chemical services can give beautiful immediate results, they may leave hair feeling dry, rough and weakened over time. Enriched with Keratin, Rapeseed Complex, Olive Squalane and botanical oils, this serum helps restore softness, improve manageability, tame frizz and baby hair, and support smoother, stronger-feeling hair without heaviness.\u003c\/p\u003e","brand":"PUREBIT","offers":[{"title":"Default Title","offer_id":53802167304555,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/files\/17A.._Pure_Blend_Serum.png?v=1788574149"},{"product_id":"anti-dandruff-serum","title":"Anti-dandruff Serum","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA multi-action scalp serum designed to address recurring dandruff while supporting a healthier scalp environment. Its blend of Succinic Acid, peptides, Adenosine and postbiotic ferments helps reduce flakes and scalp buildup, support scalp balance and strengthen the foundation for healthier-looking hair.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"PUREBIT","offers":[{"title":"Default Title","offer_id":53802530963819,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/files\/21AAntiDandruffSerum.png?v=1788584084"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/6642\/0331\/collections\/Ferment_Oil.png?v=1790669669","url":"https:\/\/purebit.in\/collections\/ferment-oil.oembed","provider":"PUREBIT","version":"1.0","type":"link"}